When you play golf you keep track of your score on a card. When you ride in a cart, they will conveniently pre-load your cart with a card and a pencil. When you walk, though, you often have to …
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Degrees of freedom
Designing a restaurant menu is completely different from designing a restaurant experience. With the menu, you could choose ingredients, and portions and preparations. But when you start …
Better is a choice
Better comes with practice, and theory. Better comes with failure, and adjustment. You don’t get better overnight. Or without struggle and intention. Better is a choice and …
Cooking as iteration
Cooking is a process of iteration. You combine the ingredients and immediately get feedback. It’s too dry, too wet, too yellow, too lumpy. You adjust. You give it a taste and get …
Ushering in efficiency
It’s hard to go from being a 10 person agency where everyone is overpaid to a 20 person agency where everyone is adequately paid. It’s much harder to change in that direction than it is to start with …
Changing the game
Can an insider change the industry? Or does it have to be someone coming in with fresh eyes? I think the answer to both questions can be “yes.” I don’t think lots of insider knowledge …