Is it better to help one person directly, or activate someone who might serve 100 people directly? I would say it’s much better to be the activator. If you can help people better direct their …
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Renting everything
In the future no one owns anything. They’re just constantly licensing everything. Renting from a centralized party with a higher utilization rate, thus a lower marginal cost than 95% of consumers. …
Practicing
How could you get better if you don’t practice? Further, how could your practice make you better if it’s not deliberate practice? Taking the time to focus on skills, isolate …
Walking a line
We became an expert in navigating the precarious balance between two extremes. Requiring someone to do something, but making it open enough that anything they do was their choice …
Whose goal is it?
Even if we help everyone accomplish the goal, we might have still failed. If we never asked them if that was the goal that mattered to them, we still missed the mark. Maybe everyone got an A …
Getting to behavior change
Good design solves a problem. Great design changes behavior. Coffee is a solution to your lack of energy and alertness. But a better designed technology might help change your behavior toward …