How come gossip circulates like wildfire while important truths go unrepeated?
That’s the big question that Made to Stick seeks to answer. It’s all about communicating ideas in a way that is memorable and shareable.
It’s not easy, though. One of the biggest problems facing us is our insider’s knowledge. We are so close to the topic and know every single nuance. We over-explain, and emphasize the wrong details and assume the recipient knows what we know.
You have to look through the eyes of a beginner to know what kind of messaging is really going to stick. But since your eyes are that of an expert’s, it’s a challenge.
What can you do to make your idea ready for the eyes of a beginner again?
An idea can’t be sticky if it can’t be understood. No one talks about the thing that makes them sound uneducated. Simplify your story, boil it down to the core and it might stick.