When you walk into a store, what are you seeking?
Are you seeking function? Status? Style? A deal?
As you walk through a busy urban area, you can see the different appeals all over the street.
TJ Maxx tells a story about deals and style, while Patagonia tells a story about status and ethics.
It’s important to know what you came for. Because if you don’t know, someone might steal your agency and tell you.