At the beginning you need people who are thinking, “we need to find something that works” rather than, “this better not fail.”
When your solution first launches, it won’t be polished. It will only work well for a small group of people who are looking for hope.
It won’t work for people who want something proven and reliable. Those people don’t want hope. They just don’t want failure. You have to forget about them when you begin.
You need the people who are optimistic, looking for hope and ready to try something imperfect. The people who are driven by the fear of failure will ask questions like “how can you prove it will work?” and “show us the data.”
You won’t have the data and the proof, but that doesn’t mean what you’ve built isn’t valid. It’s just a question of finding the right audience to start.