Tools are only as valuable as the rituals we build around them. If everyone on the team downloads Slack but doesn’t open it, there’s no point.
It could be the best communication method possible, but without a ritual, it’s useless.
Ritual building is scarce. It requires consistency, risk-taking and leadership. Someone has to go first. Someone has to stand up and begin building the ritual.
There are plenty of great tools, but not enough ritual builders.