What would it take to create a remarkable moment? Chip and Dan Heath argue it wouldn’t take much. Mainly just the conscious thought to recognize an opportunity.
Like the story of a little kid who brought in $13 and change to open a bank account. Rather than impose some rules about minimum balances, the teller recognized the moment as the day a young child opened their first account and said “Why don’t we round that up to $20 for you.”
That’s remarkable. That’s a moment that child will remember for many years to come. Is $7 a lot to create an amazing moment? Probably not to a bank for whom customer loyalty will lead to much more profit than $7.
But moments don’t need to cost money. It might take a simple hand written note, or the gift of attention. Remarkable moments are everywhere just waiting for you to come around and make them happen.