What is your narrative?
How does every piece of content and media tie back to that narrative?
Does everyone in your organization understand the narrative? Are they actively contributing to it, too?
T-Mobile does this well. Every employee at corporate knows that T-Mobile prides itself on being disruptive. They call themselves “The Un Carrier.”
As I’ve been out at T-Mobile HQ today, I saw people reciting narrative one after another. People from different departments and roles all knew the ethos of the company.
It’s a powerful norm to create because when it’s in place, the narrative spreads like wild fire.