What is the behavior change you seek to make?
Now find a way to make that change with one person in just 10 minutes.
For Dual School, we want to help high school students launch social ventures. The 10 minute prototype might look like talking with a student, learning about their interests and brainstorming with them ways they could act on their interests.
Through that one conversation we will gain valuable insights about how to ask the right questions, what advice is welcome and unwelcome, where students are stuck and what factors are preventing them from launching their ventures.
It’s like an interview, but it’s focused on pushing toward a solution.
If you were to 10 minute prototype a cooking service, you might talk to someone to learn about their habits in the kitchen, then recommend a recipe to them to see how they react. An interview would position you to just listen and learn. A 10 minute prototype pushes you to act and try to add value, recognizing that it probably won’t work, but you will learn a lot from the attempt.