St. Viateurs, the most famous bagel place in Montreal, doesn’t even serve you cream cheese. They sell it in little packets in a fridge. They won’t apply it for you, they won’t make you an egg sandwich, hell, they didn’t even cut my bagel in half.
You could argue this is lazy, but I think it’s a prime example of focus.
They only care about serving you a hot, fresh bagel. All the other stuff is a distraction from their core skill of making delicious, round creations.
You don’t stay in business for 60 years with consistent mediocrity. St. Viateurs knows what they’re good at, and they’re really good at it. It was a delightful snack and valuable lesson to all of us about the benefits of focus.