In the future no one owns anything.
They’re just constantly licensing everything. Renting from a centralized party with a higher utilization rate, thus a lower marginal cost than 95% of consumers.
If you buy a $1,000 paddle board and use it ten times each year for the next five years, that’s $20 per use. But for just $15 per use, you can rent a newer board from someone else without having to deal with transport, storage and maintenance.
Eventually everything becomes a service. We rent cars, apartments, cloud storage, and soon enough more people will be renting their phones, furniture, and more.
Ownership becomes an strange luxury. It becomes less about utility and more about signaling and telling ourselves a certainty story.
Renting makes most consumers better off as it lowers marginal costs to access drastically, but it comes with questions about centralization and reliability. What will you rent in the future and what you prefer to own?