Waves are the ultimate metaphor. They’re a destructive, persistent force. Ready or not, they will come if you enter the ocean. They can push you back, or you can learn to ride …
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Swings of power
Promising the non-romans citizenship gains you popularity. Popularity gains you support, but if the people can't vote, it doesn't help come election time. But if the people can fight, then you can …
Roman ambition
On hardcore history Dan Carlin talks about how Rome is a city driven by ambitious men. Men who don’t want to be rich for the sake of comfort, but want to be powerful and praised. Ambition can …
Selling to parents
The problem with selling to parents is that when “the child” signs up, it’s unclear who is really showing interest in the program. It’s possible that the child’s agency has been stolen at …
It works and it makes me feel special
There is a market for a product that works and there is another market for a product that makes you feel special. You can buy a decent suitcase at Marshall’s. You can buy a suitcase that …
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Let it live in the list
Can you do it now? Should you do it now? Do it. If the answer is “no” to either of those questions, let the task live somewhere. Somewhere that you will check, and work from …