They say that constraints can be helpful when designing a product. Knowing that it has to under $10 and non-perishable gives you a basis on which to start coming up with ideas. On the contrary, no …
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Thinking Big
In the 70s When Walt Disney had this crazy idea to make a theme park. He knew it had to be amazing, so he set a high bar. When he and the team would brainstorm new ideas for rides he said, “You can’t …
The Myth of Your Self-Critic
There is a myth that I quietly told myself for years. Most of the time I didn’t even realize that it was there. It was so ingrained in my mindset that I couldn’t see it. I would play a soccer game …
Benefits or Features?
When Homejoy launched, they had a presentation that said "we are a services company connecting service providers with those in need of help.. blah blah.. and it went on for a few paragraphs. Users got …
The problem with goals
Humans naturally have trouble detaching their happiness from external goals. We are taught from a young age to set ambitious goals because then we will one day accomplish them and life will be great! …
Who are you creating value for?
When you work at a bank, who are you creating value for? Your customers? Eh.. not really. Where does the money come from that pays your salary? When you work at the Gap, who do you create value you …