The hourly-wage, sandwich shop worker is not thrilled to see a group of 20 stroll into their store.
Meanwhile, the owner would be jumping for joy.
In the same vein, the hourly worker is fine when two people open the door, and walk out because it’s so busy.
The owner would open up the other register to get their orders as quickly as possible.
The hourly worker has no reason to care if the shop makes $500 or $1500 in a day. Other than the fact that repeated poor performance may lead to losing their job, the incentives are to just stay within the lines. Don’t do anything egregiously bad, but also it’s fine if you never try anything original and new.
The very people running the store, interfacing with customers have no reason to care how many people come through. The more customers, the more work for the same pay.
Incentive misalignment is everywhere.