When you’re launching a new idea, initiative, or venture, you need to gather information.
You could send out a survey, but you’ll completely miss the emotion and nuance of any topic. Truly gathering intel requires questions, observations, and 360 degree assessments.
It requires immersion in the field. Like an actor playing a new role, you think differently, and embody a new spirit. In this case, rather than a super villain, you are embodying the spirit of a learner, a reporter, an anthropologist.
Attempting to see with unbiased eyes what everyone else is looking at through their lens.
Gathering good information takes presence and openness. It’s impossible to fully understand a situation, with the right mindset you can get close.