I've been meaning to send these ideas in for a long time. Since I finally got around to typing it up, I figured I would share it publicly in case anyone else might want to run with any of these …
No more surveys!
Before you launch a product or a service, don't do a survey. You need to talk to people. You need to hear real stories. A survey is going to be a major waste of time. In working with hundreds …
Wilderness Therapy
There's something about the wilderness that brings us back to the present. And with all the challenges of being a young person in today's world, presence is often the answer. Nature is often free, …
Starting and Stopping Habits
How do you get rid of bad habits? You increase the friction to do them. That means if you don't want to look at your phone when you sit down to read, put it in the other room. If you want it, …
What stops you from launching the idea?
While I could list a bunch of options here, there really is only one obstacle: Fear. Fear is what holds us back. Fear is what pushes us to open Facebook instead of working on our project. Fear is …
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The personal trainer thinks group classes are dumb
Of course he does. If he thought group classes were great, he would teach them. He wouldn't be working one on one with clients. True, false or otherwise, our narratives match our incentives. …
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