Who is it for? Maybe they’re techies who are interested in farm-to-table cat food. Or perhaps they’re stay at home moms with kids aged 2–5 living in apartments and want fun meals to cook with their …
Attention
"Attention is the most precious resource." - Seth Godin For some people, attention means the ability to sell an ad, for others, attention is an opportunity to gain trust. What does attention mean …
Why I haven’t started a business
I’m an Entrepreneurship Major. So isn’t the whole point to start to just go out there and start a company? Well, not exactly. When I’m not hearing “How is entrepreneurship a major?” I’m asked, …
Everything is a design decision
They say that constraints can be helpful when designing a product. Knowing that it has to under $10 and non-perishable gives you a basis on which to start coming up with ideas. On the contrary, no …
Thinking Big
In the 70s When Walt Disney had this crazy idea to make a theme park. He knew it had to be amazing, so he set a high bar. When he and the team would brainstorm new ideas for rides he said, “You can’t …
The Myth of Your Self-Critic
There is a myth that I quietly told myself for years. Most of the time I didn’t even realize that it was there. It was so ingrained in my mindset that I couldn’t see it. I would play a soccer game …