Attention

“Attention is the most precious resource.” – Seth Godin

For some people, attention means the ability to sell an ad, for others, attention is an opportunity to gain trust. What does attention mean for you? You can trade it in, or you can hold it near and dear. Slowly building trust.

I’d posit that the latter is more desirable, but it’s up to each of us to decide. As creators, we have to think about this.

As consumers, we have to think about how we spend our attention. Do we give it to those who don’t deserve it? News outlets, outrage posts, things that make us jump out of our seats. Instead, might we hold our own attention close to our hearts and spending it in a meaningful way?

I think we can do it.