When you are trying to get a message to spread, it helps to have imagery that you can implant in the minds of your readers.
Climate enthusiasts use the image of the tipping point, or the point of no return. When we hear those words, it means something to us. It conjures a powerful image.
Common sayings like “walking on eggshells” or “skating on thin ice” also convey the message of uncertainty and risk.
As I spoke to a friend writing a book the other night, the big thought that I left with was “what’s the image here?” I was wondering how he could communicate the main idea of the book in a simple picture. If you get that right, everything else becomes easier.
When you go into the world tomorrow and you’re trying to convince of something, think about the pictures. How can you explain your idea using visuals that are aligned to your words?