What is good advice to give? I think this is asking the wrong question. There is so much great advice out there. Cliches are cliches for a reason.
Here’s the important question: How do I give advice in a way that people care enough to act upon it?
There is a surplus of good advice and a scarcity of trust and action.
Some strategies for making your advice better:
- Make it memorable – “The ONE WORD I eliminated from my vocabulary”
- Repeat it a lot – “People don’t buy what you do, they buy why you do it” x5
- Tell a story – This person took this advice, and their life got better
- Be expensive – Anyone who pays $5000 and a week of their time to go see Tony Robbins is going to care enough to take the advice. They’d be crazy not to.
- Make the advice easy to take – Let them take the first step right now, under your supervision and utilizing the pressure of peers in the room
- Be contrarian – Make your advice stand out by creating an obvious contrast with something else on the market. DON’T follow your passion, follow your contribution.
- Make people feel the benefits – Show them, don’t tell them. Don’t instruct people to go home and meditate. Do a five minute mindfulness session with them to demonstrate how good the practice feels.