Worthy Burger

There’s an incredible burger place off the beaten path in South Royalton, Vermont. It’s not the most convenient or the cheapest, but it’s the best. It’s a hole in the wall 15 minutes off highway 89. The food is delicious, and the journey to get there is just as special.

Worthy Burger is a gem located in a town of less than 1,000 people. People stop by from far and wide because it’s just that good.

Once again, the inspired people from Vermont crafted an experience to cherish. It’s a lesson for all of us and it begs the question: How can you create something worth getting off the highway for?

Competing on price and speed is a race to the bottom. The best businesses build great products that people love.