You’re not as easy to understand as you think you are.
People don’t know what you know and haven’t been where you’ve been.
This is why simple frameworks and concepts are sticky.
It’s appealing to have a deeply nuanced model in your mind that is entirely accurate based on research.
But in reality, simplicity sticks.
Fight to make it easier to understand.
Use pictures, numbers, and words all together to make a framework that lands with people.