It’s easy to see social media as something that distorts reality. It does.
It’s objectively not representative of the world. While it’s often used for evil, that doesn’t mean that it is inherently evil.
As a young non-profit, person or business, you can use social media to punch above your weight-class. By sharing and amplifying stories, social media distorts people’s minds in your favor.
Persuasion can be used for evil, but it doesn’t have to be evil.