Finding your unique value

Unique value is hard to find. Why are you the best one to do the job? Isn’t there someone more experienced, cheaper and faster than you? The answer is usually “yes.”

But there’s still something that makes you unique. Often when you’re young, it’s the fact that you care about something that’s too small for other people to care about. A working adult doesn’t have time to care about running a student entrepreneurship club. There’s no salary, and the audience is too small for it to move the needle for them professionally. Someone┬ámay be more experienced and have better leadership skills, but running the UD entrepreneurship club is of no interest to Mark Zuckerburg.

You might not feel like the best candidate for the job, but it’s quite possible you are. The unique combination of timing, inexperience and how much you care is plenty qualification.

When I became the President of UD’s E-Club, I had very little experience and I was definitely not the best person for the job. But I was in the right place at the right time and I cared. A lot.┬áThose were my unique qualifications.

As you look for your unique value, take a step back to realize that you’re in a perfect location at a perfect time for something. It might not be immediately clear, but there is something there. And when you’re not sure what dimension on which to compete, fall back on caring. You have the power to care more than other people are willing to.

Oh, and one last thing: this process is iterative. It never stops moving. Unique value isn’t a destination, it’s a journey of constant improvement and self-discovery. If you feel like you have’t found it yet, don’t be so hard on yourself. It might be hiding in plain sight.