What if customers came to you?
What if customers came to you? Imagine not having to reach out and still attracting new leads. There is a way to make it happen and I will show you how.
Traditional marketing is advertising a product with hopes to sell it. Content marketing is giving away valuable knowledge with hopes that customers trust you and eventually buy your product later.
Content marketing is also referred to as “inbound” marketing because customers are coming to you, rather than you reaching out to them.
Content can refer to blog posts, podcasts, video or infographics (like the one above). The right approach depends on the skills of your team and the amount of resources you are willing to devote.
Join me in exploring the world of content marketing and its various forms at zcjones.com/content-marketing
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