It matters. Especially when you're working with young people or skeptics. People who don't quite believe in the value yet. People who aren't bought in. If you can "wow" them, or more importantly, if …
Redesigning the obvious
How might we change the way people interact with something so simple as a plastic bag? It's a staple of food shops, convenience stores and many others. It's so common that it's almost …
FAD framework
Any good experience, whether you know it or not, follows a similar format: Frame - setting expectations for what's about to happen Activity - the thing Debrief - reflecting on it Your upcoming …
Number 1 or number 11
It's better to have 10 than to lose number 1 searching for 11. …
Falling back on an education
I think it's bizarre when people say they can "fall back on an education." It seems to imply that education isn't helpful to whatever else you were going to do. Instead of getting an education you …
The garden
The more you respect a garden, the more you're going to enjoy it. What makes someone respect a garden? A few ideas: Charge for it Make it really big Make it full of rare things Make it visually …