As pet ownership grows, people expect high quality options for their petcare. When an industry is small, one size fits all approaches are the only ones that are economically viable. But as the industry expands, there is room for more niche offerings.
When you open the nice vet shop, you have to make back the money you spent outfitting the place and providing a high level of service. You have some wiggle room to charge a higher vet fee, but those few dollars probably won’t close the gap.
Instead, it makes more sense to disguise treatments and procedures as a good idea to your new, uneducated consumer base. While new dog owners might not know the difference between necessary and unnecessary treatments, they sure have affection for their animal, and the disposable income to make sure they stay healthy.
Thus the recommendations come in for more check ups, more procedures and more medicines. And as a new pet owner, it feels unwise to question the trained professional.
Until you get a second opinion. From someone who doesn’t have the same incentives. From someone who thinks that the veterinary industrial complex is out of hand. And all of the sudden, you feel like you’ve been duped the whole time.