Most returns come later in the lifecycle of a product, business, investment. If we only ever maximize for the short term, we never get to see the benefits of compounding.
In a world of scarcity, how do you get more people to play long term games so they too will reap the benefits?
First you have to take away the feeling of scarcity, so they know that they are okay for the moment. Then you have to begin a journey towards the long haul. Once you begin, you stay on the long road to improvement by valuing the right things: learning, contribution, relationships. Process-based things.
The outcomes will take time. Great outcomes require great processes and long hauls. Exciting moments can happen every day if you create a culture of people enrolled in the journey.