I feel the conflict between using the internet to find your niche vs. staying hyper local and finding your small community there.
It’s the constant battle between going deep and broad, versus going wide and specific.
If you go deep into a specific place, you need to make the offering appeal to a broad number of users. Whereas if you were going to go specifically for, let’s say, connoisseurs of saison beers, then you have to cast a wide net across the country and world.
While the internet enables niche finding like nothing before, there’s still an appeal to me about staying local. I don’t want all “my people” to live hundreds of miles away. I want to run into them at the coffee shop, and at the local fair, and on the ski mountain.
This is why cities thrive, because they’re populous enough to support weird niches but dense enough to allow for easy meetups.