Here we are on September 14th, 2017. Exactly one year after I started my daily blog. I’ve written 365 posts and you can read them all here on zcjones.com. Since I started my daily blog I’ve written a …
Your lack of planning
"Your lack of planning is not my emergency." How many times has someone come to you with a last minute disaster. "Can you stay at my booth? I forgot to get plates for the pizza?" "Can you pick me up? …
The local guy
There's something admirable about being the local guy. The one that's been to the brewery so many times he knows every beer by heart. It shows tradition and consistency. Then again, there's something …
The two stories
There are always two stories at play in any transaction: the personal story someone has in their head and the story of the marketer. As the marketer, your story is, "I want people to buy my product …
Why we write
To some people, writing is an art form. They weave a narrative using beautiful language. To others it's a way of expressing pent up feelings. To me, writing is a form of teaching. It allows me …
Where should you invest?
Every day we can buy a lottery ticket. We have 24 hours in a day, and we can invest those hours however we want. Let's simplify and just think about the one or two hours that are your most productive. …