Why so social?

Maybe we shouldn’t be optimizing for social. Happy hours, tweeting, networking events and instagram. Those are all social activities but what if we’re really looking for personal. Empathetic. Understanding. Deep.

I think those are the things that make it all worth while. That’s what we need more of.

In order to get there, we first have to realize our platforms and our events are set up for social and not for personal. It might mean we need a new system, a new platform or a new kind of event. Or we just need a new attitude to dive deeper, care more and be the person who takes a little risk. My guess is that we need a little of both.