Who is your who?

When you tell the story of your project and the change you made, who will be the main character?

Who will come back in 5 years and say “you changed my life”?

Who can you look in the eyes and say “I made this for you.”

Until you get specific about who that person is, you won’t feel as connected to the work. There won’t be a driving force pushing you to finish the project and get it in their hands.

Once you know who that person is and you know they need your work, it’s selfish to wait. It’s selfish to keep working on the perfect product when really you just need something good enough. But before you know the who, you’ll be stuck spinning your wheels. Developing an idea, rather than developing an impact.

Find the who and rest will start to fall in place.