If you wanted someone to believe something, why would you just tell them?
When you need to convince someone your pizza is the best in the world, you bring them a slice. You let them taste it. No matter how good your powerpoint is about your 12 step pizza process, they won’t believe it till they try it.
So the question is, how do you bring them that slice?
But for some reason, no seems to be asking this question. We’re still convinced that if we say it enough, people will finally know our pizza is the best. But it just doesn’t work like that.
So instead of saying it again, how about you make them feel it this time? Do something that gives people the taste they need to convince themselves.
What’s your slice?