The dinosaur kind

The other day I was in the grocery store and I heard the effects of mass marketing.

A little kid, maybe 4 or 5 years old, was walking down the freezer aisle with his Dad. They stopped at the waffle section where the father asked what kind of breakfast treat the son wanted. The father grabbed the most generic, plain looking Eggo waffles.

He almost got away with it, until the kid said, “Daddy, I want these kind. They’re dinosaur waffles! Pointing to another kind of Eggo waffle.

As I walked further down the aisle, I heard one last plea, “Wait no! I want these kind, Spider Man waffles! Spider Man waffles!”

Who knows, maybe they bought both. All I know is that day, I heard marketing at work.