The car market is remarkably undifferentiated. When you’re looking for a Honda CR-V, you also find the Rav-4, a Tuscon, a Rogue and more. They’re all about the same.
Same ish price. Same ish features.
I’m sure sure there are differences on specific features, but does the average car buyer really know enough to be able to tell?
What really drives decision making are the fuzzier things like the brand, the logo, and the reputation.
It comes down to statements and beliefs like “I don’t want to drive a Mazda.” or “Toyota is the highest quality car maker.” or “My friend drove a Ford and it had a lot of mechanical issues.”
While buying a car is a big decision, the decision is driven by the little things.
The littlest good or bad tidbit could make it into the ears of a new buyer and sway them. You never know who’s listening.