The big promise

Sometimes the hard work is getting to the point where you’re able to set the right expectations.

Not everyone can say “I created an experience that will transform you.” Not every chef can say “I made a dish that will blow your mind.”

It might take an entire career just to get to the point where people will believe a bold statement like that. An entire career of making small promises and keeping them. Then making medium promises and keeping them. Slowly working your way up to the opportunity to make a big promise and keep that one too.