Reid Hoffman’s advice on ideas

People often think what’s unique is their idea. Reid Hoffman, founder of LinkedIn and legendary venture capitalist would beg to differ.

He says your unique asset is that you’re in motion on the idea. What sets you apart is that you care enough to do something.

What follows is that you should tell people about your idea. You should get advice, generate buzz and find collaborators.

Most people stay quiet. They keep their idea a secret, thinking that one day it will magically become popular.

It doesn’t work like that. Keep moving the project forward, tell people what you’re doing and you’ll be on track to make something special happen.