Reframing giving

Scott Harrison, the visionary founder of Charity: Water, reframed giving in a beautiful way.

Rather than using guilt and “obligation” as tools to encourage people to donate, he makes it fun.

The story he tells is that we have this AMAZING opportunity to give and make an impact. it’s gift that we don’t need clean water, shelter, food. It’s incredible that we GET TO do good in the world.

It’s just a little tweak, but it feels different. As a donor, I’ve noticed it.

Charity: Water is doing trailblazing work. Not only bringing clean water to those in need, but rethinking what charity could be.