Putting handles on your ideas

I just heard a great image about how to make your ideas spread.

Put handles on them.

Give people something to grab onto. Tell your story in a way that can be retold.

That means you’ll have to make some tough decisions. You can’t include every detail. You’ll have to condense the story down to its essence.

Sometimes it’s just a specific detail, or a short anecdote. It’s easy to remember and quick to share.

It’s the difference between transporting a box and a grocery bag. It’s harder to grab onto a box. It’s cumbersome and heavy. But a grocery bag has handles. It’s easy to carry and share.

Thanks for Dave Burgess for this idea on a recent episode of StartEdUp.