We tend to think about needs and niches from a product side. Positioning ourselves as an all natural, vegan, food for dogs. Or an alkaline water for soulcyclists.
But we often forget that we can fill niches as places to work.
Uber has a neat product, but they were also one of the first to fill a niche for people who want to make extra money driving any time, almost anywhere. That fills a need from an employability perspective.
When Palmer Luckey, co-founder of Oculus, talks about the defense technology company he’s building, the employability niche is also important. He knows top engineers in Silicon Valley want to work on defense tech problems, but they don’t want to do it at a traditional defense contractor. Part of his niche now is being a “silicon valley-style defense company.
How can you attract great talent by creating a niche place to work?