Make stuff you care about

We go through days filled with shallow, passionless interaction because there’s a world of people making things you don’t care about. The industrial food worker who robotically assembled your breakfast sandwich. The front desk worker who doesn’t care that you’re a human and just wants to know why you’re interrupting his day.

Contrast that norm with the refreshing experience of going to a small ice cream shop where the owner wants to hear your story. Or the locally owned shop where your business is valued and you’re treated like family.

I think we’re all starving for human connection. And I think it starts with caring what you’re making. Whether you’re crafting lattes or making a seamless customer experience, you can tell when someone cares. Unfortunately, it’s rare.

Tomorrow, count the people you interact with who care about what they’re doing. I’m curious what you’ll find.