Doing things that don’t scale

Doing things that don’t scale tests a key assumption around the order of magnitude of your impact.

It’s much easier to tell if you’re 10x better or only 10% better than the alternatives when you’re face to face with a user rather than monitoring analytics. You’ll see delight in their eyes. Or you’ll see an interested look.

Much better to see it for yourself then speculate over what it means that a user from Maryland spent 12 seconds on your pricing page. Who cares? Talk to human beings.