“Get them in the door for the wrong reasons, and get them to stay for the right reasons.”
That’s a phrase I’ve always felt conflicted about. Does it really work that way?
If you host an interest meeting with pizza and advertise the pizza, you’re going to get people who want pizza. If you host an interest meeting and advertise why it’s so interesting, you’ll get people who like what you do. You’ll probably get more people with the former, but higher quality with the latter.
Which do you put forth?