Balancing 

Design is the balance of feasibility, desirability and functionality. 

Having a great solution that no one wants fails. Having a great idea that can’t work fails. Having a nice looking thing that doesn’t solve a problem fails. 

You can’t avoid this balance. There are some products that can tip the scales more in a particular direction, but none of the aspects can be neglected. 

It’s all about balance. 

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